Are you one of those people who love nothing more than going away on holiday?
Whether it’s chilling out on the beach, exploring your way around a rain forest, or back-packing around Australia – you simply cannot get enough?
Well, you could enrol on a Travel writing course, and within just a few months you could possess the skills necessary to start making money, writing about your travelling experiences.
Below is a small taster of the sort of skills you’ll be taught, once your enrolled on a Travel writing course.
It is essential that all products, including newspapers and magazines, know who and what they are for.
The same applies to e-zines. Any website developer MUST be able to answer these two crucial questions: Who is it for? and What is it for? The answers determine everything else – the design, the content, and most importantly to us on this course, the way the copy is written.
If a publication cannot deal with these two questions effectively, it is almost certainly doomed. And similarly, if you cannot tailor your writing to suit each publication’s objectives, then your travel writing career may be doomed, too! There are very few opportunities these days to luxuriate in your own writing style.
If you are not absolutely clear about whom your articles are for, then they will fail. They will be aimless and lack purpose and direction. They might have given you enormous pleasure and fulfilment when writing them. But pleasure and fulfilment will not earn you a living!
Writing an article without a market in mind is a bit like going out for a trip to London for the day. Unless you know where you are going and what you want to do, you will wander around and do nothing in particular.
Many wonderful articles wander around and do nothing in particular in terms of reaching a target readership. This is why they never get used.
Identifying your article’s market is not something you make up as you go along. That’s a bit like building a new house without having an architect design it first. Or constructing a building and then deciding whether it’s a shed, a farmhouse or a shop. Either way, you will end up with a mess.
Consider this example. Imagine a magazine that promotes theatrical productions in London’s West End.
Now think of the consequences of these answers in terms of the way the copy is written:
- It will be written primarily for adults.
- It will be simple, brief and easy to understand.
- It will be set out in short, bulleted lists of information and reviews.
- It will have a booking form or provide phone numbers or websites where you can book online.
You get the idea? Unless you know who and what your publication is for, you will never be able to pitch your writing accordingly.